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Episode 09

TEXAS "CRUDE:" Olives growing on the Texas Olive Ranch

Entrepreneurial-Minded Rural Landowners:
Texas Olive Ranch Has Spawned a Growing Industry

Jim Henry and the Henry Family Are Models of
Innovation and Stick-to-Itiveness

After living and working in Spain, where he noticed the climate and trees were similar to parts of Texas, Jim Henry wondered why no one in his native Texas was growing olives commercially. He thought Texas could be host to a thriving olive oil business and he set out to prove it.

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