Exposing Pecksniffery and
Debunking Common Food Myths
Last year, I attended The Wizard Academy’s Reputation Tool Chest workshop taught by award-winning business journalist, Dean Rotbart.
Dean is the host of Monday Morning Radio, a popular business-to-business podcast that in 2016 alone attracted more than a quarter-million listeners. With Dean’s help, I launched RANCHCAST with LEM LEWIS earlier this year, and I’m pleased that Dean continues to work with me to build our RANCHCAST audience and ensure the quality of our episodes.
This week Dean and I share hosting duties – combining our two audiences for a very special interview. Our guest is Michele Payn, a nationally recognized influencer in the large, growing, and very successful farm-to-table movement.
Michele is CEO of Cause Matters Corp., a consulting firm that advises companies and individuals on how to influence public discourse surrounding agriculture, health, and nutrition topics. This week Michele celebrates the official publication of her newest book: “Food Truths From Farm to Table.”
While my expertise is in ranching, farming, and rural real estate, Dean is an expert on small business, reputation management, and effective communication. Together we explore with Michele both the business and the nutrition aspects of ranching and farming, and debunk some of the most common food myths.
Photo: Michele Payne, Cause Matters Corp.
Interview Conducted: March 8, 2017
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What’s Old Is New Again:
Disruptive Ranching and Farming
The Ficke Family has been ranching and running a livestock operation in Pleasant Dale, Nebraska since 1888.
Today, Del Ficke and the Ficke Cattle Company are role models for successful, holistically-managed, independently owned, profitable rural producers.
On this edition of RANCHCAST with LEM LEWIS, Del shares his disruptive techniques for making ranching and farming both more profitable and more satisfying. Better still, Del is showing rural producers how to manage their land so that their children and grandchildren will be incentivized to stay at home or return there.
As Del travels the country, speaking to groups and working one-on-one with producers, Del often encounters those ranchers and farmers who think his ideas are crazy. At first.
But when they hear Del out and see what he’s been able to accomplish on his own ranch and for his consulting clients, Del’s stature quickly transforms from: lunatic to genius.